HELLO.
WE’RE BRUISER.
We’re a different kind of creative agency. We specialize in new channels, emerging technologies, and the spaces where product, marketing, and loyalty blend together. We believe a killer demo beats a killer ad. And we know that the time has come for a new approach to creativity.
EXPERTS WHO OPT-IN BEAT “RESOURCES” WHO’VE BEEN ALLOCATED.
Every brand faces different challenges. So every Bruiser team is custom-assembled from our alliance of creative, strategic and technical independents. We hail from all points and come from all backgrounds. We do not suck. Whether you sell videogames, beauty supplies, trucks, or financial tools, we’ve got Bruisers who speak your language.
THINK BIG.
ACT SMALL.
We believe that brilliant ideas, flawlessly executed, will always be an unfair advantage. And we recognize that modern brands need to accomplish more than ever with less than ever. So we encourage tough questions. Like, what’s the smallest possible version of our idea? Is this the best way to use our money? Will anyone even care? Then we look to place small bets on big ideas, and let the winners ride.
WE HELP LOVELY BRANDS MAKE PROBLEMS GO AWAY.
You know that thing you’re stressed about? We got you. Whether you’re launching a product, defining an audience, refreshing your look, or just need to make some waves, chances are we’ve been asked to do something simlar by a brand you admire.
WINE.COM:
REBRAND &
BRAND CAMPAIGN
When wine.com approached us they were already a leading online seller of wine & spirits, but they didn’t have much in the way of a brand. Their identity needed refreshing, their marketing needed a spark, and their photo library needed to be refreshed and brought in line with the tastes of their customers and their growth audience.
Our deliverables included a new logomark, word mark, photo library, outdoor and digital units, video units, and on-platform digital programs. The promise of the refreshed wine.com was that no matter where you are, you can have the experience of visiting wine country.
DRIVEWAY.COM
BRAND STRATEGY&
BRAND CREATIVE
Lithia Motors, the nation’s largest auto dealer group, approached Bruiser to help them develop a brand strategy, a positioning, customer insights, and a creative Brand campaign for their new e-commerce offering, Driveway.com. Our campaign was based on the promise of: “Buy or sell a car from you happy place”. It emphasised not how convenient Driveway is, but how relaxing.
CHIME:
CHIME IN FOR CHANGEMAKERS
The “Chime in For Changemakers” campaign asked members to nominate the people in their communities that were going above and beyond to help friends and neighbors cope with the pandemic. Selected Changemakers had $10,000 wired directly into their Chime account and were featured in a series of films and social posts created in collaboration with feature film director Aqsa Altaf and legendary photography Atiba Jefferson.
UBER FREIGHT:
THE WEIGH-IN
With “The Weigh In” we created a platform for veteran independents to share the realities of their business with employee, or “company” drivers considering going out on their own. Our goal was not just to appeal to existing independents, but to grow their numbers by helping fence-sitters get the information they need to take the leap and go independent.
From equipment to finances, safety, customer relations, and mental health, we covered the big issues around going independent. And we did it with heaps of craft.
SOMETIMES OUR WORK IS DONE IN SECRET.
We do a lot of strategic work for our clients. It’s more than half of our business. From Audience insights, to brand positioning, qualitative & quantitative research, to journey mapping and more. If you’ve got a strategic challenge in front of you, give us a call.